Nike taps retired executive to shore up third-party sales key to its turnaround plan

Foot Locker, Twelve Oaks Mall, Novi, Michigan

Tom Peddie, who retired from Nike in 2020, has rejoined the company as a vice president in charge of the company's business with retailers such as Foot Locker. (Pictured, the Foot Locker store at Twelve Oaks Mall outside of Detroit)Jacob Hamilton/Mlive.com

Nike on Tuesday announced the return of Tom Peddie, a former executive now tasked with rebuilding the company’s sales through third-party retailers.

Peddie, a 30-year Nike veteran, retired in 2020 after serving in several executive positions. He’ll now serve as Nike’s vice president of marketplace partners.

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